n+1: The Intellectual Situation →
I don’t really agree with this article, but it’s interesting, especially the parts about advertising and video games (as regarding art and participation)
it’s definitely got some interesting stuff in it, if drowned out by the overdramatized hand-wringing on the part of the author.
I mean, seriously, get a load of this quote:
Today we Google ourselves to see what the world knows about us; tomorrow we’ll just watch the ads. The outlines of this can already be discerned in Gmail’s sometimes tactless data mining of your emails: write a friend that your cat has died and you learn, cruelly, of discounts on litter.
On one hand, it is true that ad personalization will get “better” (more tied to knowledge the advertisers have gleaned about you). However, this sort of mirror-record is not the same as the one Google assembles. Ads are personalized to the viewer in a way that the Google results for the viewer’s name really are not, not even with the experimental changes Google is making re: search personalization. Google results are public; the kind of ads shown to a specific individual in the hyper-customized future are not. Put simply, what the author says here makes no goddamn sense if you think about it for just a second.
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uche reblogged this from charmian and added:
it’s definitely got some interesting stuff in it, if drowned out by the overdramatized hand-wringing on the part of the...
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charmian posted this
